TV and RADIO
DDC producees social marketing tools and a range of content for television and radio. DDC offers high quality productions that disseminate knowledge, help people make informed decisions, or simply entertain.

Film	Clients	Year
Star System Radio Show	USAID - Santénet Project	2007
Red Card Campaign	USAID - HCP Project	2006
Ankoay Campaign	USAID - HCP Project	2005
The ABC Campaign	Population Services International	2005

Star System Radio Show

Client:USAID SantéNet Project Duration:32 episodes x 30 min Producer:Bertrand Guillemot DirectorNivo

Star System is a radio serial developed by DDC for the USAID-funded SantéNet project. The series is designed to promote discussion among youth about the importance of adopting positive behaviors in order to minimize the risk of contracting STIs or HIV. The show profiles recounts the experience of four young women and four young men who are participating in a reality TV show called "Star System." As part of the show they end up living together in a single mansion and competing with each other to see who will become the year's latest "Star." The interactions between the different characters reveals positive values as well as risky behaviors that serve as a basis for discussion for the group.

Red Card Campaign

Client:SANTENET Duration:1 min spots Producer:Ann Gottert DirectorRado Andriamanisa

The Red Card campaign seeks to reduce the coercive and exploitative behaviors that are driving the HIV/AIDS epidemic in Madagascar. Hundreds of thousands of girls are given red cards and encouraged to actively use them in their daily lives. Use of the red card empowers youth to talk to each other honestly about exploitative behavior. DDC produced multiple media tools to promote this campaign, highlighted by four one-minute TV spots showing different ways girls can use the red card, such as resisting pressure to drink, a boyfriend's pressure to have sex, and an older man's advances after school.

Ankoay Campaign

	Client:Ankoay Duration:15 min Producer:Ann Gottert DirectorRado Andriamanisa
This series of social marketing spots was created and produced by DDC for the USAID-funded Ankoay program, a youth movement aimed at mobilizing youth groups including scouts, students and sports teams to prevent the spread of HIV/AIDS. Each of the spots profiles one of the activities of the Ankoay program, including peer education activities, skill-building and community theater.

The ABC Campaign

Client:Population Services International Duration:30 s Producer:Ann Gottert DirectorDominique Andriambalo, Rado Andriamanisa

This series of social marketing spots features the Actress Ashely Judd who visited Madagascar during a tour to raise awareness about HIV/AIDS. Each of the three spots focuses on one of the ABC messages: Abstinence, Be Faithful and Condoms. DDC worked with Ashley Judd and a group of Malagasy musicians to storyboard and film the spots. The spots were aired nationally as part of a national HIV/AIDS prevention campaign launched by Population Services International.